Saturday, 28 October 2006

Applying market research to product strategy

One of the toughest tasks in the tech industry is using market research to help you make product feature decisions. A lot of people in tech feel you shouldn't do it at all – that customers aren't capable of envisioning what could be built, and if you ask them you'll just distract yourself from your vision.

On the other hand, there are a lot of companies that use market research very heavily in their product decision-making, so much so that they're reluctant to make any decisions without tangible evidence to back them up.

I think there's a middle ground, in which you can use research to help inform your decisions but not to make them for you. If you're interested in the details, you're welcome to visit the latest chapter in my online book-in-progress, Stop Flying Blind.

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